KE Adventure Travel has acquired leisure cycling brands Freewheel Holidays and Wheel2Wheel Holidays.
It is said that the addition of these two established brands and their websites will greatly enhance KE’s current cycle offering, with their focus on easier European cycling routes.
Ashley Toft, CEO at KE Adventure Travel, said: “We are delighted to welcome Freewheel Holidays and Wheel2Wheel Holidays to KE and to the wider Voyageurs du Monde group.
"They are two brands with a loyal customer base and a strong online presence, and we look forward to developing both brands and accelerating our growth in this buoyant leisure cycling market.”
KE Adventure Travel has purchased both brands from Sports Tours International.
Thousands of runners and cyclists travel with Sports Tours to the six Abbott World Marathon Majors and iconic events like the Tour de France every year.
Sports Tours International CEO Tim Przbysz: “We are thrilled that Freewheel Holidays and Wheel2Wheel have found a new home with KE Adventure Travel, where we are confident the brands will be managed to realise their potential and will allow us to concentrate on our core product offering’."
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